Klout is Changing the World of Marketing with Klout Perks by allowing their advertisers a never-before-found opportunity to market directly at the Influencers of their industry. Klout is the standard for online and internet influence.
As we all learned in Malcolm Gladwell's Tipping Point and Geoffrey Moore's Crossing the Chasm, the mainstream customers of the world are influenced by "early adopters" and "mavens". Historically, however, the Marketers of the world have had to send their messages at the masses. This was the only way to make sure that their message would be picked up by mavens and trendsetters and carried forward to the mainstream population. Even in the millennium-straddling years of targeting, these targeted blasts, were still blasts and had no way of singling out or directing messages at the true influencers.
But the World is Changing! These days, the influencers are easy to spot over here on the social networks of our lives. And Klout, more than any other company, is in the position to identify our influencers, reach them with specific messaging, and reward their behavior. Klout tackles this challenge brilliantly with Klout Perks. Klout Perks creates offers which become unlocked for Klout users which have achieved an Influence score of a specific level and are associated with a topic appropriate to the advertiser.
Are you an Influencer in the Food and Beverage Industry? Get Free wine from Lot 18. Are you an Influencer in the Retail sector? Get a credit toward the purchase of a merchandise from handbags.com. Klout Perks can even be location specific. For a limited time, for example, Klout users with a score over 55 (on a scale of 1 to 100), who engage their audience in Technology and also Live in New York can get a free Windows Phone!
This is an incredibly exciting time for both Marketers and Influencers. Finally, there is a way for Marketers to get their messages out to the people that have the greatest influence. Thanks to Klout, the World is Changing! Not sure whether or not this actually works? Watch Klout Perks in Action. Chicago Influencer, @phampants, got a Chevy Volt for the weekend. Here he is, influencing his network:
