It's almost time for South by Southwest!!
Every March, some of the most creative, innovative, and revolutionary ideas of the Changing World will be uncovered and shared at South by Southwest in Austin, TX. If you aren't one of the fortunate few... and by few, we mean 30,000... who get to join them every spring as the Music, Film, & Interactive worlds converge upon Austin, we'll be sharing what we find there. But before we get that rolling, first let's make sure everyone reading this knows what it is.
SXSW is actually the convergence of three simultaneous conferences:
- SXSW Film
- SXSW Music
- SXSW Interactive
The products of these three separate industries have an incredible cultural impact on our lives. All three contain a mix of independent players competing for the same attention of consumers alongside of huge & established corporations. Bringing the professionals from both the big and small of all three of these industries together triggers sparks of innovation and creativity which easily jump across from the big to the small and from the small to the big... from music to interactive just as much as from interactive into film. It's the epitome of the convergence of creative energy. Imagine if you could take the ideas of Bono, Steven Spielberg, and Steve Jobs and put them in a blender to see what you could make as you mix them together. Now stop imagining. Just come to Austin and see what it's actually like.
This year marks the 26th edition of that event affectionately known as SXSW. This epic phenomenon of an event draws innovative professionals, by the tens of thousands, from around the world to Austin every March. It was born back in the time before the web, email, or smart phones even existed. SXSW history bridges the analog and digital eras and that fact gives the Interactive portion of this conference a very unique character. It stands out clearly from the tech-conference pack.
We'll be there in March and it's an understatement to say, "We can't wait!". Check back here often and we'll keep you posted on what we're anticipating and ultimately what we find at SXSW2012.
By the way, if you haven't registered yet, you're running out of time. Although you can get conference badges right up until the March 9th conference start-date, it's already near impossible to find an open hotel room within 30 miles of downtown Austin. SXSW veterans know to book their hotel more than six months in advance.
Check out the South by Southwest official website. And here's their latest South by Southwest promotion video. It's as kickass as we would expect:
